5 Proven SEO Strategies to Increase Your Blog's Traffic

Having a blog can boost your search engine rank and your authority in your industry, especially when you use it to post and share the latest news and the most important issues in your industry. It’s not enough to simply post regularly, though—you also need to make sure that your blog has great content and that people are actually reading it. This is where SEO comes in. With proper search engine optimization, your blog will rank well in search engines like Google, and your target audience can easily find it. Working with a reputable SEO company will ensure that only the proven SEO strategies will be used to boost your blog's traffic. Here are five strategies that SEO experts use to increase blog traffic:

1.    Keyword research

For your blog posts to rank, it must contain appropriate keywords. Concentrate on long-tail keywords that can generate a well-targeted amount of search engine traffic, including up to 500 exact match searches per month. Be sure to choose keywords that are not competitive or too common.

2.    Create high-quality backlinks

Backlinks are like votes of confidence. The more of them you have, the more search engines will treat your blog as a high-quality source of information.  That said, you need to make sure that all backlinks are from reputable websites and are relevant to your blog. A good SEO company will make sure that all pages linking to your blog are not spam, and they will remove any links that might hurt your rankings. Likewise, they can boost your search engine rank guest posting on websites that are relevant to yours.

3.    Content sharing

Social signals—such as the number of times your posts have been shared on social media—can effectively boost your blog's traffic. Hence, be sure to encourage sharing your content in social media, like Twitter and Facebook.

4.    Improve your blog's structure

Your blog's navigation can affect the way Google crawls it. It needs to flow well and intuitively so that both search engine spiders and humans will find it easy to use. Add internal links on each page to boost the user experience, and eliminate duplicate content.

5.    It pays to be patient

Even proven SEO strategies take time to deliver results. Be patient and stick to a long-term strategy. Don’t be tempted to use black-hat SEO techniques promising instant traffic because these underhanded tactics will harm your website and even cause it to be penalized.