A Step-By-Step Guide on How to Improve Your Google Rankings with a Skilled Detroit SEO Agency

Every business can benefit from better search engine rankings because organic search has been proven to drive business growth. Working with a reputable Detroit SEO agency can help you dominate yours search niche while making sure that you do not get penalized by search engines like Google. SEO is constantly evolving along with search engines, and algorithmic updates are regularly rolled out. With a Detroit SEO agency, you can be sure that your website complies with all updates without incurring any penalties. A seasoned SEO agency in Detroit will typically follow these steps to improve your Google rankings:

1.    Assess your current rank

Whether your site is new or has been around for quite some time, the SEO agency will determine its current ranking profile in major search engines like Google. What keywords does it rank for? How is it doing compared to the competition? They will also check your site's loading speed and overall site health, which can affect your rank.

2.    Track metrics

A Detroit SEO agency will track your site's organic traffic, conversions, and keyword ranking to spot areas that need improvement. They have experts who can efficiently track these important metrics, so you do not have to worry about the numbers yourself.

3.    Determine and analyze the penalties

SEO specialists will find out if your website has ever been penalized and if there are any existing penalties. This is a crucial step because any penalties will affect your search engine rank and will render all your SEO efforts ineffective. It can be challenging to fix penalties and recover from them, but you can leave the job to a Detroit SEO agency that can request manual link removal, disavow links, diversify distribution of anchor text, and make sure that your site is not over-optimized.

4.    Keyword research

A Detroit SEO agency will find out how your target audience reaches your website. They will analyze your existing keywords and see if these are working for you. Likewise, they can help determine the best and most competitive keywords in your industry, boost low-ranking keywords, and analyze keywords to improve your content.

5.    Incorporate the keywords into high-quality content

SEO specialists from Detroit can optimize your website for informational keywords and boost your search engine ranking by providing detailed and resourceful content. Their goal is to produce shareable content that naturally gets relevant links in a more natural way. An SEO agency can write data-driven and interesting articles to boost your traffic.

6.    Link building

Detroit SEO agencies specialize in different types of link building, such as anchor text linking, editorial links, image links, and scale link building, all of which can help boost your Google rankings.

5 Proven SEO Strategies to Increase Your Blog's Traffic

Having a blog can boost your search engine rank and your authority in your industry, especially when you use it to post and share the latest news and the most important issues in your industry. It’s not enough to simply post regularly, though—you also need to make sure that your blog has great content and that people are actually reading it. This is where SEO comes in. With proper search engine optimization, your blog will rank well in search engines like Google, and your target audience can easily find it. Working with a reputable SEO company will ensure that only the proven SEO strategies will be used to boost your blog's traffic. Here are five strategies that SEO experts use to increase blog traffic:

1.    Keyword research

For your blog posts to rank, it must contain appropriate keywords. Concentrate on long-tail keywords that can generate a well-targeted amount of search engine traffic, including up to 500 exact match searches per month. Be sure to choose keywords that are not competitive or too common.

2.    Create high-quality backlinks

Backlinks are like votes of confidence. The more of them you have, the more search engines will treat your blog as a high-quality source of information.  That said, you need to make sure that all backlinks are from reputable websites and are relevant to your blog. A good SEO company will make sure that all pages linking to your blog are not spam, and they will remove any links that might hurt your rankings. Likewise, they can boost your search engine rank guest posting on websites that are relevant to yours.

3.    Content sharing

Social signals—such as the number of times your posts have been shared on social media—can effectively boost your blog's traffic. Hence, be sure to encourage sharing your content in social media, like Twitter and Facebook.

4.    Improve your blog's structure

Your blog's navigation can affect the way Google crawls it. It needs to flow well and intuitively so that both search engine spiders and humans will find it easy to use. Add internal links on each page to boost the user experience, and eliminate duplicate content.

5.    It pays to be patient

Even proven SEO strategies take time to deliver results. Be patient and stick to a long-term strategy. Don’t be tempted to use black-hat SEO techniques promising instant traffic because these underhanded tactics will harm your website and even cause it to be penalized.