How to Receive Business Leads Using Google AdWords

Google AdWords is the widely used pay-per-click (PPC) platform your business can use to generate more leads. With a properly implemented AdWords campaign, you can make about $2 for every dollar you spend. This is why AdWords PPC is said to be around 56 percent more profitable compared to social media, which has a 44 percent ROI. 

That said, it can be challenging to generate relevant leads via PPC unless you know how to set up your campaign properly so that it is highly targeted and profitable. If you don’t know what you are doing, you can end up wasting thousands of dollars on a campaign that doesn’t bring in relevant customers. Protect yourself from such a situation by learning all about how to receive high-quality business leads while staying within your budget. Here are some ideas:

• Check and boost your AdWords quality score – A high score means that Google considers your landing page and ad useful and relevant to the people looking at them. A high score qualifies you for a lower PCP and a higher ad position. If your score is better than your competitors, you will pay less for leads and clicks.

To improve your quality score, try increasing your bid and avoid targeting bad keywords. Re-thinking your marketing strategy may help boost your score, too. This way, you can start aiming at the right audience—people who are truly interested in what you have to offer.

• Optimize your landing pages for mobile – More people are using their mobile devices to search. Use that to your advantage by using Google Ads for mobile. The platform offers a click-to-call feature, too, so your target audience can easily get in touch with you.

• Get help from a qualified AdWords expert – You can avoid the guesswork when you work with a reputable and certified AdWords specialist who can audit and test your existing PPC campaign, evaluate your landing pages and navigation, and provide advice on the changes you may need to make.

5 Tools That Will Get You Additional Backlinks

Having high-quality backlinks is a proven SEO strategy that can help boost your traffic and ranking in search results pages. You should naturally receive more backlinks when you have good content, but the results are not necessarily guaranteed. Besides, not all sites that link back to yours will be high-quality sites, and this could compromise your reputation in the eyes of Google. This is why SEO experts recommend using link building tools that can make it easier for you to acquire high-quality backlinks. When used correctly, these tools could get you additional backlinks and eventually boost your website's rankings:

1.   Linkbird – This comprehensive SEO tool comes with features that are aimed at building high-quality links. You can use it to look up keywords, track rankings, and analyze your backlinks. One of the best features of this tool is the way it lets you build links and integrate them with your content marketing. This way, you get to hit two birds with one stone. Some of the other notable features of Linkbird include the ability to find websites that can provide high-quality backlinks, discovering the backlinks of your competition, and an email ticketing system to help you reach out.

2.    Check My Links – If you use Google Chrome, consider trying out this extension that can help you generate inbound links and find broken links fast. Likewise, it can reach out to the right entities and suggest replacing them with yours. By enabling the extension, you can easily monitor the status of every link on each webpage simply by checking the color, which is green for active or red for broken.

3.    Pitchbox – This tool automates the link building process, so you can focus on your business. It seeks targeted opportunities according to your preferences and automatically follows-up in the process. Moreover, it comes with an intelligent template creation that lets you make custom messages that can get noticed.

4.    Linkstant – This link building tool is designed to generate as many links as possible while making sure that you know everything about them. This way, you know exactly whether it is a high-quality link or not.

5.    Whitespark – Designed for local SEO, this tool lets you rank for search terms that are local. It helps you find reviews, guest posts, directories, professional organizations, and donations, too. Using these opportunities, you can create higher-quality backlinks while improving your local ranking.

A Step-By-Step Guide on How to Improve Your Google Rankings with a Skilled Detroit SEO Agency

Every business can benefit from better search engine rankings because organic search has been proven to drive business growth. Working with a reputable Detroit SEO agency can help you dominate yours search niche while making sure that you do not get penalized by search engines like Google. SEO is constantly evolving along with search engines, and algorithmic updates are regularly rolled out. With a Detroit SEO agency, you can be sure that your website complies with all updates without incurring any penalties. A seasoned SEO agency in Detroit will typically follow these steps to improve your Google rankings:

1.    Assess your current rank

Whether your site is new or has been around for quite some time, the SEO agency will determine its current ranking profile in major search engines like Google. What keywords does it rank for? How is it doing compared to the competition? They will also check your site's loading speed and overall site health, which can affect your rank.

2.    Track metrics

A Detroit SEO agency will track your site's organic traffic, conversions, and keyword ranking to spot areas that need improvement. They have experts who can efficiently track these important metrics, so you do not have to worry about the numbers yourself.

3.    Determine and analyze the penalties

SEO specialists will find out if your website has ever been penalized and if there are any existing penalties. This is a crucial step because any penalties will affect your search engine rank and will render all your SEO efforts ineffective. It can be challenging to fix penalties and recover from them, but you can leave the job to a Detroit SEO agency that can request manual link removal, disavow links, diversify distribution of anchor text, and make sure that your site is not over-optimized.

4.    Keyword research

A Detroit SEO agency will find out how your target audience reaches your website. They will analyze your existing keywords and see if these are working for you. Likewise, they can help determine the best and most competitive keywords in your industry, boost low-ranking keywords, and analyze keywords to improve your content.

5.    Incorporate the keywords into high-quality content

SEO specialists from Detroit can optimize your website for informational keywords and boost your search engine ranking by providing detailed and resourceful content. Their goal is to produce shareable content that naturally gets relevant links in a more natural way. An SEO agency can write data-driven and interesting articles to boost your traffic.

6.    Link building

Detroit SEO agencies specialize in different types of link building, such as anchor text linking, editorial links, image links, and scale link building, all of which can help boost your Google rankings.

5 Proven SEO Strategies to Increase Your Blog's Traffic

Having a blog can boost your search engine rank and your authority in your industry, especially when you use it to post and share the latest news and the most important issues in your industry. It’s not enough to simply post regularly, though—you also need to make sure that your blog has great content and that people are actually reading it. This is where SEO comes in. With proper search engine optimization, your blog will rank well in search engines like Google, and your target audience can easily find it. Working with a reputable SEO company will ensure that only the proven SEO strategies will be used to boost your blog's traffic. Here are five strategies that SEO experts use to increase blog traffic:

1.    Keyword research

For your blog posts to rank, it must contain appropriate keywords. Concentrate on long-tail keywords that can generate a well-targeted amount of search engine traffic, including up to 500 exact match searches per month. Be sure to choose keywords that are not competitive or too common.

2.    Create high-quality backlinks

Backlinks are like votes of confidence. The more of them you have, the more search engines will treat your blog as a high-quality source of information.  That said, you need to make sure that all backlinks are from reputable websites and are relevant to your blog. A good SEO company will make sure that all pages linking to your blog are not spam, and they will remove any links that might hurt your rankings. Likewise, they can boost your search engine rank guest posting on websites that are relevant to yours.

3.    Content sharing

Social signals—such as the number of times your posts have been shared on social media—can effectively boost your blog's traffic. Hence, be sure to encourage sharing your content in social media, like Twitter and Facebook.

4.    Improve your blog's structure

Your blog's navigation can affect the way Google crawls it. It needs to flow well and intuitively so that both search engine spiders and humans will find it easy to use. Add internal links on each page to boost the user experience, and eliminate duplicate content.

5.    It pays to be patient

Even proven SEO strategies take time to deliver results. Be patient and stick to a long-term strategy. Don’t be tempted to use black-hat SEO techniques promising instant traffic because these underhanded tactics will harm your website and even cause it to be penalized.

Hire a Trusted Certified Google AdWords Consultant: Best Way to Obtain Maximum Return on Investment

A well-planned and well-executed pay-per-click or PPC campaign can make your business succeed online. With PPC, you can boost your chances of maximizing ROI and growing your business. It can augment your search engine optimization program and make sure that your SEO can become more successful. Hiring a trustworthy certified Google AdWords consultant is the best way to achieve maximum return on your investment with PPC. This professional is known as a Google Partner—a consultant, online expert, or marketing professional who is certified by Google itself to have the skills, knowledge, and certifications to manage AdWords accounts. You can trust a Google Partner to help you with your PPC campaign.

Why Hire a Certified Google Partner?

When an internet marketing and SEO agency that offers PPC consulting bear the Google Partner badge, this means (1) that they possess the required skills and industry knowledge, (2) that customers trust them, and (3) that they demonstrate and implement Google's best practices. Partners have agreed to abide by Google’s Third-Party Policy and are qualified to help you with other online advertising needs using AdWords. Don’t rely on the badge alone, though. Be sure to verify if the agency is indeed certified by using Google Partner Search.

Certified Google AdWords consultants and Google Partners can work with your budget and implement an effective PPC campaign. They can help you with keyword research, strategic bidding, budget planning, ad creation, and custom scripts. You can leave ad testing, A/B testing, campaign level reporting, and geo-targeting to them, too.

The Best Time to Hire a Google AdWords Consultant

Google recommends learning about AdWords first and assessing if it will work for you before you hire a Partner. By the time you are ready to work with a consultant, you should have already defined your advertising goals, which you should discuss with the qualified professional.

Be sure to ask the consultant about what services they offer, their level of expertise in AdWords, and the fees they charge for account management. You should consider the kinds of industries they work with and where they are based, too.

6 Ways to Boost Your SEO Strategies with an SEO Agency in Detroit, Michigan

Do you own a business in Detroit? Here’s a fact: If you don’t have a solid SEO strategy, you are losing sales. Your competitors are outranking your web site and getting all your customers.But here’s another fact: You don’t have to stay in the backwaters. Hiring a local SEO agency in Detroit, Michigan can boost your search engine rankings and maximize your online exposure. Do you want to leave your competitors in the dust?Let an SEO Agency in Detroit push you all the way to the top with these six winning strategies: 

1. HTML coding/optimization

Most websites have archaic HTML, with a lot of redundancies and inefficient structures. A good SEO agency in Detroit can remove all this extra baggage and make your pages as ‘light’ as possible. They can shorten your load times while building a solid foundation for easier maintenance,better accessibility, and excellent search engine visibility.

2. Meta tag creation/optimization

A good SEO agency in Detroit canoptimize your meta tags not only to include relevant keywords, but also to follow an optimized order of characters/words as well as an optimum length.

3. Keyword Research & Analysis

Bothsearch engines and human users depend on keywords to find your website. The best SEO agencies in Michigan offer advanced analysis that goes beyond what keyword research tools can provide. After all, selecting the right keywords is both a science and an art; it involves finding out what your target market is looking for so you can put the right content in front of them at the right time.

4. XML sitemap creation/implementation

Your sitemap lets search engine crawlers follow links to your individual webpages—and you don’t want those spiders to miss anything important. Professional XML sitemap creation ensures that search engines see and index all the pages you want them to see. A well-maintained XML sitemap is especially important in this age of content syndication because it can help establish your site as the original content source. Your SEO agency in Detroit can ensure that your XML sitemaps can very quickly alert Google whenever you publish or updated content, so that those new pages are indexed faster.

5. Content optimization

Search engines reward well-written and informative content while weeding out those that seem unnatural (e.g. pages that are stuffed with keywords). If you want to dominate the SERPs, the key is to design your content for humans while making them spider-friendly. It’s a tricky balance—and one that a good SEO agency can strike. Real experts can optimize your content strategy to focus readability and keyword prominence. They can enhance everything—from your page name, to your headline, down to your body copy.

6. Link-building

If the internet in one vast metropolis, then links are the streets that connect pages. Search engine spiders crawl these streets and use sophisticated link analysis tools to understand how pages relate to each other. This is why despite Google’s algorithmic shakeups, link building continues to be an important part of SEO. A good SEO agency in Detroit can get more high-quality websites to link to your site so that you become more credible in the eyes of search engines.

SEO Agency in Detroit: Increase the Visibility of Your Website with Organic Results

Search engine optimization is key to increasing your website's visibility in organic results because customers no longer use the yellow pages when searching for products or services. They turn to search engines and use certain keywords and phrases to find a particular business or whatever they need to find. Without SEO, your website won’t rank well—and you are as good as invisible to your target customers. Hiring an SEO agency in Detroit to take care of your website optimization needs will help you dominate the search results.

Proper SEO is important for a business or personal website to succeed and be noticed by their target audience. An experienced SEO agency in Detroit knows and understands the benefits of having a properly designed and optimized website. By working with them, you can increase your visibility in search engines and remain competitive. Hiring an SEO company eliminates the need to do everything on your own. When it comes to implementing a proper SEO campaign, experts will thoroughly research your industry to be able to provide an effective and cost-effective strategy that suits your business goals.

SEO may involve certain tasks that are best left to an expert agency in Detroit. These professionals can help with the creation and optimization of meta tags, HTML codes, XML sitemaps, and databases. Likewise, an agency can take care of repetitive tasks like link building and content optimization. You can leave the crucial keyword research and analysis to them, too. That way, you can focus solely on your business and be confident that there are experts working to improve your presence and visibility in search engines.

If you own a local business in Detroit, an SEO agency can boost its local SEO ranking. You will be working with a professional internet marketing team who will carefully evaluate your website and provide you with an insight on why you are ranking poorly. You can leave the audit, keyword research, and review of your competition to understand your needs before a high-quality SEO plan can be made and implemented.