How to Receive Business Leads Using Google AdWords

Google AdWords is the widely used pay-per-click (PPC) platform your business can use to generate more leads. With a properly implemented AdWords campaign, you can make about $2 for every dollar you spend. This is why AdWords PPC is said to be around 56 percent more profitable compared to social media, which has a 44 percent ROI. 

That said, it can be challenging to generate relevant leads via PPC unless you know how to set up your campaign properly so that it is highly targeted and profitable. If you don’t know what you are doing, you can end up wasting thousands of dollars on a campaign that doesn’t bring in relevant customers. Protect yourself from such a situation by learning all about how to receive high-quality business leads while staying within your budget. Here are some ideas:

• Check and boost your AdWords quality score – A high score means that Google considers your landing page and ad useful and relevant to the people looking at them. A high score qualifies you for a lower PCP and a higher ad position. If your score is better than your competitors, you will pay less for leads and clicks.

To improve your quality score, try increasing your bid and avoid targeting bad keywords. Re-thinking your marketing strategy may help boost your score, too. This way, you can start aiming at the right audience—people who are truly interested in what you have to offer.

• Optimize your landing pages for mobile – More people are using their mobile devices to search. Use that to your advantage by using Google Ads for mobile. The platform offers a click-to-call feature, too, so your target audience can easily get in touch with you.

• Get help from a qualified AdWords expert – You can avoid the guesswork when you work with a reputable and certified AdWords specialist who can audit and test your existing PPC campaign, evaluate your landing pages and navigation, and provide advice on the changes you may need to make.

5 Tools That Will Get You Additional Backlinks

Having high-quality backlinks is a proven SEO strategy that can help boost your traffic and ranking in search results pages. You should naturally receive more backlinks when you have good content, but the results are not necessarily guaranteed. Besides, not all sites that link back to yours will be high-quality sites, and this could compromise your reputation in the eyes of Google. This is why SEO experts recommend using link building tools that can make it easier for you to acquire high-quality backlinks. When used correctly, these tools could get you additional backlinks and eventually boost your website's rankings:

1.   Linkbird – This comprehensive SEO tool comes with features that are aimed at building high-quality links. You can use it to look up keywords, track rankings, and analyze your backlinks. One of the best features of this tool is the way it lets you build links and integrate them with your content marketing. This way, you get to hit two birds with one stone. Some of the other notable features of Linkbird include the ability to find websites that can provide high-quality backlinks, discovering the backlinks of your competition, and an email ticketing system to help you reach out.

2.    Check My Links – If you use Google Chrome, consider trying out this extension that can help you generate inbound links and find broken links fast. Likewise, it can reach out to the right entities and suggest replacing them with yours. By enabling the extension, you can easily monitor the status of every link on each webpage simply by checking the color, which is green for active or red for broken.

3.    Pitchbox – This tool automates the link building process, so you can focus on your business. It seeks targeted opportunities according to your preferences and automatically follows-up in the process. Moreover, it comes with an intelligent template creation that lets you make custom messages that can get noticed.

4.    Linkstant – This link building tool is designed to generate as many links as possible while making sure that you know everything about them. This way, you know exactly whether it is a high-quality link or not.

5.    Whitespark – Designed for local SEO, this tool lets you rank for search terms that are local. It helps you find reviews, guest posts, directories, professional organizations, and donations, too. Using these opportunities, you can create higher-quality backlinks while improving your local ranking.