Hire a Trusted Certified Google AdWords Consultant: Best Way to Obtain Maximum Return on Investment

A well-planned and well-executed pay-per-click or PPC campaign can make your business succeed online. With PPC, you can boost your chances of maximizing ROI and growing your business. It can augment your search engine optimization program and make sure that your SEO can become more successful. Hiring a trustworthy certified Google AdWords consultant is the best way to achieve maximum return on your investment with PPC. This professional is known as a Google Partner—a consultant, online expert, or marketing professional who is certified by Google itself to have the skills, knowledge, and certifications to manage AdWords accounts. You can trust a Google Partner to help you with your PPC campaign.

Why Hire a Certified Google Partner?

When an internet marketing and SEO agency that offers PPC consulting bear the Google Partner badge, this means (1) that they possess the required skills and industry knowledge, (2) that customers trust them, and (3) that they demonstrate and implement Google's best practices. Partners have agreed to abide by Google’s Third-Party Policy and are qualified to help you with other online advertising needs using AdWords. Don’t rely on the badge alone, though. Be sure to verify if the agency is indeed certified by using Google Partner Search.

Certified Google AdWords consultants and Google Partners can work with your budget and implement an effective PPC campaign. They can help you with keyword research, strategic bidding, budget planning, ad creation, and custom scripts. You can leave ad testing, A/B testing, campaign level reporting, and geo-targeting to them, too.

The Best Time to Hire a Google AdWords Consultant

Google recommends learning about AdWords first and assessing if it will work for you before you hire a Partner. By the time you are ready to work with a consultant, you should have already defined your advertising goals, which you should discuss with the qualified professional.

Be sure to ask the consultant about what services they offer, their level of expertise in AdWords, and the fees they charge for account management. You should consider the kinds of industries they work with and where they are based, too.

6 Ways to Boost Your SEO Strategies with an SEO Agency in Detroit, Michigan

Do you own a business in Detroit? Here’s a fact: If you don’t have a solid SEO strategy, you are losing sales. Your competitors are outranking your web site and getting all your customers.But here’s another fact: You don’t have to stay in the backwaters. Hiring a local SEO agency in Detroit, Michigan can boost your search engine rankings and maximize your online exposure. Do you want to leave your competitors in the dust?Let an SEO Agency in Detroit push you all the way to the top with these six winning strategies: 

1. HTML coding/optimization

Most websites have archaic HTML, with a lot of redundancies and inefficient structures. A good SEO agency in Detroit can remove all this extra baggage and make your pages as ‘light’ as possible. They can shorten your load times while building a solid foundation for easier maintenance,better accessibility, and excellent search engine visibility.

2. Meta tag creation/optimization

A good SEO agency in Detroit canoptimize your meta tags not only to include relevant keywords, but also to follow an optimized order of characters/words as well as an optimum length.

3. Keyword Research & Analysis

Bothsearch engines and human users depend on keywords to find your website. The best SEO agencies in Michigan offer advanced analysis that goes beyond what keyword research tools can provide. After all, selecting the right keywords is both a science and an art; it involves finding out what your target market is looking for so you can put the right content in front of them at the right time.

4. XML sitemap creation/implementation

Your sitemap lets search engine crawlers follow links to your individual webpages—and you don’t want those spiders to miss anything important. Professional XML sitemap creation ensures that search engines see and index all the pages you want them to see. A well-maintained XML sitemap is especially important in this age of content syndication because it can help establish your site as the original content source. Your SEO agency in Detroit can ensure that your XML sitemaps can very quickly alert Google whenever you publish or updated content, so that those new pages are indexed faster.

5. Content optimization

Search engines reward well-written and informative content while weeding out those that seem unnatural (e.g. pages that are stuffed with keywords). If you want to dominate the SERPs, the key is to design your content for humans while making them spider-friendly. It’s a tricky balance—and one that a good SEO agency can strike. Real experts can optimize your content strategy to focus readability and keyword prominence. They can enhance everything—from your page name, to your headline, down to your body copy.

6. Link-building

If the internet in one vast metropolis, then links are the streets that connect pages. Search engine spiders crawl these streets and use sophisticated link analysis tools to understand how pages relate to each other. This is why despite Google’s algorithmic shakeups, link building continues to be an important part of SEO. A good SEO agency in Detroit can get more high-quality websites to link to your site so that you become more credible in the eyes of search engines.