Advertising on the internet is never as simple as paying for links to
your website or buying banner ads. Many small business owners in Michigan have
even abandoned internet marketing altogether because their campaigns cost a lot
of money but don’t bring in the expected results. That said, many small
businesses as well as ecommerce stores are making a killing from their online
marketing efforts. They enjoy significant success from internet marketing
because they have found the best solutions and techniques for their goals.
Below are just five of the many digital marketing solutions they use:
1. Paid Search Advertising
This refers to pay-per-click ads where the advertiser (you) pay for
every click your ad gets.
The key to succeed in this internet
marketing solution is to create a compelling ad copy—a catchy headline and
snippet. If you have no experience in paid search, it’s best to hire an expert
to create a campaign for you.
2. Email Marketing
Still considered a powerful online promotional tool, email marketing
can bring more customers into your website (if used properly). To be
successful, you will need access to a good list and avoid spamming at all
costs.
3. SEO or Search Engine Optimization
Ranking well in Google, Yahoo, and Bing means enjoying free, high
quality traffic. The most successful ecommerce websites make tens of thousands
of dollars in revenue per day by ranking high on the search results. Working
with a good SEO firm in Michigan is the key to reaping all the benefits of SEO.
4. Video Marketing
YouTube is now the most used video distribution service online. Why not
use it to get massive exposure?
5. Social Media Marketing
Engaging with your customers and potential clients on Facebook,
Instagram, Twitter, and various social media networks is now a necessity if you
want your business to be taken seriously online. Knowing how to connect with
and engage your audience is more important than ever.
