Importance of Partnering with a Certified Consultant

Google, search engine optimization, and search marketing are all complex fields that require a steep learning curve. For a business struggling to cope with the increasingly competitive online market, surviving can truly be an uphill battle. Businesses have to stay in tune with the rapid changes the online market goes through, but with all the important tasks that need finishing, online activities can easily be swept under the rug, however unintentionally. When this happens, your business becomes invisible to the online audience. Hiring a professional partner to delegate important aspects of online marketing can remedy this problem, especially when you can find one with valuable certifications.

A certified consultant or Google Partner can ensure the quality of your search marketing campaign. Not only do they help you save time and resources as you try to learn the ins and outs of Google's esteemed PPC platform, they also help you maximize ROI, thanks to their expertise.

Google Partners are certified professionals, agencies, and online experts who can manage your AdWords account efficiently. Their certification and status with the search engine giant is largely based on their performance in the field. In addition to passing the certification exam, Consultants and agencies must also earn the Google Partner badge. This coveted mark signifies a healthy company that knows how to make its clients happy, and most importantly, demonstrates best practices set by Google.

However, hiring a Google Partner should not be an excuse to stay in the dark on. If anything, you should learn about how the program works before hiring any agency to manage your account. This way, you will have an easier time defining and communicating your advertising goals to your chosen agency. Discussing your goals in the context of the program is important, so you can create realistic expectations, profitable results and timelines for your campaign.

Things to Consider Before Hiring Web Designers in Michigan

When hiring a web design firm, you, as a savvy client and business owner have the responsibility to make sure that the company you are looking at has all the right qualities of a reliable business partner. Before handing over your hard earned money to a design firm, here are some things you should look for, questions to ask, and some red flags to be wary about:

• Look for a real business. You will be better off with a professional agency you can establish a working relationship with, than a tech-savvy nephew; you might be too attached to give critique to. If you want your website to flourish, opt for a professional firm that has an experience dealing with real businesses.

• Does the firm have a strong, well maintained website? Websites are more than fancy calling cards for businesses. They are an important information resource that promotes services. Having plenty of client sites to work on is no excuse for a professional firm to stop working on their own website—this only shows just how unprofessional they can be. A successful website—one that appears on top of search engines is a good sign of a promising web design firm.

• Ask for recommendations for things and elements that your website should include, given the types of goals you have. Any web designer worth his salt should be able to provide you with a good picture of what your website will look like.

• Find out whether they use templates or can build your site from scratch. Templates are less ideal because they make websites look generic, although they can also be valuable in the right circumstances. If you don't have ample time to wait on a website design built completely from the ground up, or need to go live within a very short time frame, then a firm that uses templates may not be an entirely unoriginal choice.