Marketing automation is the
process of increasing operational efficiency by automating and streamlining
various marketing procedures using automated workflows so that marketers can
focus on other major processes and tasks that will help improve their overall
marketing goals. This approach in marketing can be applied to various
contemporary marketing processes, ranging from lead generation, nurturing, and
scoring to market segmentation, consumer retention, relationship marketing, as
well as ROI measurement.
Marketing automation as a process
is more effectively targeted to various consumer segments; why improving
consumer communication through more efficient identification not only of whom
they are and where they stand in the marketing funnel, but also of their
product needs. Automation supports campaign administration as well as customer
relationship management within the context of improved sales through demand
generation.
There are numerous advantages of
using marketing
automation strategies and programs. In fact, many statistical evidences
support the beneficial factors to companies for using them better. Many report
more than doubled lead conversion rates, greater average deal sizes, higher
quota attainment, and better forecast accuracy.
Depending on the needs of your
business as well as the governing trends in the industry you are in, marketing
automation can easily be adapted to meet your marketing needs. Automating repetitive
marketing tasks will help you allocate better resources in order to generate the
best results for your business.
Today's marketing automation
programs are geared towards an integrated marketing approach to ensure a more
holistic solution for all marketing needs. They often have provisions for
various marketing strategies ranging from email marketing to inbound marketing,
and other marketing processes like loyalty marketing, event marketing, cross,
and up-selling.
Automation processes also ensure
accurate collection and analysis of data to support more precise market
segmentation, which leads to a well-directed sales or marketing campaign.
